Every business concept in the ETA system — in reading order. Included with ETA Access.
$49/month gets you every manual plus everything else.
Understand the income ceiling every tradesperson hits, the VAST threshold, and what your real options are.
Real statistics, real timelines, real financial expectations. No motivation — just numbers.
BASE calculation, floor rate derivation, debt strategy, two-asset wealth building — the financial foundation before the business.
Three-account system, split formula, equipment fund strategy — the complete financial architecture from first dollar to first hire.
How to build a legitimate business while still employed — LLC, insurance, pricing system, six launch conditions.
Seven-step estimate, loaded labor calculation, buffer and margin application — the complete pricing system.
Qualification, site visits, proposal presentation, objection handling, three-touch follow-up. Scripts and templates included.
Google Business Profile optimization, review strategy, portfolio documentation, four referral channels.
Where premium clients are, how they choose contractors, how to position your business to attract them.
Daily routine, client communication, change order discipline, post-job review, production rate tracking.
Loaded labor calculation, hiring readiness conditions, workers' comp management, the true cost of employees.
Year One through Year Five — revenue milestones, market adjustments, building a business that is an asset.
Plus Build Flow, the full learning platform, newsletter archive, and market analyzer — all in one subscription.
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